Concrete 2013 example of brand multiplicity exceeding source-liquid multiplicity. Shared source does not erase later differences in barrels, age, proof, selection, blending, finishing, or presentation.
The passage follows the history of the Lawrenceburg facility and attributes the original 95% rye formulation history to Chuck Cowdery.
Spoelman and Haskell describe a 95% rye, 5% malt whiskey made at the Lawrenceburg, Indiana facility then known as LDI and owned by MGP. They state that the whiskey became known under more than a dozen brand names, with brand owners adjusting proof and aging length to create differentiation.
PDF sheet 105 (displayed p. 69)
PDF sheet 104 (displayed p. 69)
Kentucky Whiskey
Searchable text and rendered PDF sheets 104–105 visually checked on 2026-08-25; both display ebook page 69.
Evidence
Spoelman and Haskell describe a 95% rye, 5% malt whiskey made at the Lawrenceburg, Indiana facility then known as LDI and owned by MGP. They state that the whiskey became known under more than a dozen brand names, with brand owners adjusting proof and aging length to create differentiation.
Locator
Locator type: Page
Start: PDF sheet 104 (displayed p. 69)
End: PDF sheet 105 (displayed p. 69)
Source section: Kentucky Whiskey
Context
The passage follows the history of the Lawrenceburg facility and attributes the original 95% rye formulation history to Chuck Cowdery.
Annotation
Concrete 2013 example of brand multiplicity exceeding source-liquid multiplicity. Shared source does not erase later differences in barrels, age, proof, selection, blending, finishing, or presentation.
Verification
Status: Verified
Searchable text and rendered PDF sheets 104–105 visually checked on 2026-08-25; both display ebook page 69.