The passage links reputation, imitation, and the later legal struggle over what counted as authentic whiskey.
Veach introduces the commercial conflict between producers of aged Kentucky bourbon and merchants selling altered or compounded whiskey.
As the reputation of Kentucky bourbon grew, so did the number of people who wanted to take advantage of that reputation by marketing a cheap imitation. These people were wholesale merchants—also known as rectifiers—who would purchase cheap whiskey, “rectify” (i.e., purify and/or flavor) it, and then resell it.
45
45
Chapter 4 — Distillers and Rectifiers
Visually verified against PDF page 58, printed page 45.
Evidence
As the reputation of Kentucky bourbon grew, so did the number of people who wanted to take advantage of that reputation by marketing a cheap imitation. These people were wholesale merchants—also known as rectifiers—who would purchase cheap whiskey, “rectify” (i.e., purify and/or flavor) it, and then resell it.
Locator
Locator type: Page
Start: 45
End: 45
Source section: Chapter 4 — Distillers and Rectifiers
Context
Veach introduces the commercial conflict between producers of aged Kentucky bourbon and merchants selling altered or compounded whiskey.
Annotation
The passage links reputation, imitation, and the later legal struggle over what counted as authentic whiskey.
Verification
Status: Verified
Visually verified against PDF page 58, printed page 45.