Supplies the conceptual basis for treating serving form as plural and historically situated rather than ranking neat service as uniquely authentic.
The book opens with a polemical myth-busting argument about how whiskey should be consumed. This is Broom's historical synthesis rather than a quantified market study.
Broom argues that periods of broad whiskey popularity commonly included mixed and long serves such as toddies, juleps, slings, punches, cocktails, and highballs; he treats the neat-only rule as a comparatively recent prestige norm in mature markets.
PDF sheet 6
Exploding Myths
Passage and surrounding page visually verified against the user-supplied converted ebook on 2026-08-25; locator uses PDF-sheet numbering because the file and print pagination differ.
Verified paraphrase from Whisky: The Manual, PDF sheet 6.
Evidence
The exact paraphrase is stored in Excerpt Text. Broom argues that mixed and long serves accompanied periods of broad whiskey popularity and treats the neat-only prestige rule as comparatively recent.
Context
This opens the book's polemical myth-busting section. It is the author's historical synthesis, not a quantified market study.
Annotation
Supports treating neat, diluted, long, and cocktail service as legitimate cultural forms rather than a hierarchy of authenticity.