The passage shows a statutory phrase being converted into heritage mythology through repetition and marketing.
Mitenbuler contrasts the resolution’s actual language with the sentimental wording later attached to it.
In the years following its passage, people started dressing up its language, swapping the dry legalese of “a distinctive product of the United States,” which did little more than clarify bourbon’s place of production, with the punchier “America’s Native Spirit.” This zippier but inaccurate wording would help create a folksy sense of pageantry around bourbon, a little hokey but definitely better for marketing.
12
12
Introduction
September 29 fresh audit: matched to supplied PDF sheet 12. These are PDF sheet numbers, not the print-edition pagination used in the index. Verification concerns source fidelity, not independent historical/scientific corroboration.
Evidence
In the years following its passage, people started dressing up its language, swapping the dry legalese of “a distinctive product of the United States,” which did little more than clarify bourbon’s place of production, with the punchier “America’s Native Spirit.” This zippier but inaccurate wording would help create a folksy sense of pageantry around bourbon, a little hokey but definitely better for marketing.
Locator
Locator type: Page
Start: 12
End: 12
Source section: Introduction
Context
Mitenbuler contrasts the resolution’s actual language with the sentimental wording later attached to it.
Annotation
The passage shows a statutory phrase being converted into heritage mythology through repetition and marketing.
Verification
Status: Verified
September 29 fresh audit: matched to supplied PDF sheet 12. These are PDF sheet numbers, not the print-edition pagination used in the index. Verification concerns source fidelity, not independent historical/scientific corroboration.