Strengthens the need to track property, brand reputation, liquid, and ownership as separate provenance elements.
The account follows financial decline and family conflict and distinguishes the sale of the plant from the reputation attached to the Van Winkle name.
Thompson recounts the 1972 sale of Stitzel-Weller and the family's belief that a prospective owner wanted to use Pappy's reputation to sell other whiskey; the motive and quality judgments are clearly family interpretations.
PDF sheet 53
Part I, Chapter 15
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