Use the structural insight; verify current ownership before naming contemporary owners because the example is time-bound.
The example opens the book's discussion of twenty-first-century globalization.
Using Wild Turkey, Kosar shows how a whiskey marketed through American heritage can involve a brand name, Kentucky distillery, Italian owner, former French owner, and worldwide markets—loosening the once-simple link among company, distillery, brand, and place.
p. 117 (PDF sheet 119)
p. 117 (PDF sheet 119)
Brands Globalized, Whiskey Associations Unspun
Full range checked against searchable PDF text and rendered page images on 2026-08-26; printed and PDF-sheet locators confirmed.
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