Strengthens the premium-product architecture already documented elsewhere; chronology and market causation require independent industry data.
The account is retrospective company testimony and gives Beam and Booker a leading role while acknowledging other producers.
Noe narrates a postwar rise, a 1970s–1980s decline associated with changing consumer tastes and bourbon's old-fashioned image, and Booker's selected small-batch products as an important premium reinvention during the later revival.
PDF sheet 105
PDF sheet 103
Bourbon and Change
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