Supports premiumization as a change in selection, presentation, and consumer interpretation, not simply a change in the underlying mash bill.
Risen treats Blanton's and related late-twentieth-century premium releases as experiments that preserved barrel variation and recast bourbon as a sipping spirit comparable in prestige to single malt Scotch.
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53
Part One — A Renaissance / Elmer T. Lee
Fresh full supplied-ebook reading and image audit September29. PDF sheets 53–57. PDF53–57 supports premiumization as a broad interpretation. Booker's is repeatedly misclassified in the book as single-barrel; its official description says small-batch. Single-barrel, small-batch and barrel-strength are separate attributes. https://www.bookersbourbon.com/batches
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September 29 fresh reading audit
Risen treats Blanton's and related late-twentieth-century premium releases as experiments that preserved barrel variation and recast bourbon as a sipping spirit comparable in prestige to single malt Scotch.
Locator: PDF sheets 53–57. These are supplied ebook PDF sheet numbers, not hardcover pagination.
PDF53–57 supports premiumization as a broad interpretation. Booker's is repeatedly misclassified in the book as single-barrel; its official description says small-batch. Single-barrel, small-batch and barrel-strength are separate attributes. https://www.bookersbourbon.com/batches
