Use as a system of brand formation: publicity creates awareness, trademarks create ownership, packaging limits tampering, and seals signal authenticity.
The chapter shows multiple trust technologies developing as whiskey moved from local bulk sale to national branded commerce.
E. H. Taylor turned a staged Old Crow comparison into national publicity; Hiram Walker defended names and promoted trademark registration; Old Forester used sealed bottles and prescription-like labels to assure consistency; James E. Pepper used signed closure strips against counterfeiting.
61
50
Chapter Four — Distillers and Rectifiers
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Verified evidence record from the complete source review. Use with the linked Source and Literature Note; retain the stated cautions when drafting.
Evidence
E. H. Taylor turned a staged Old Crow comparison into national publicity; Hiram Walker defended names and promoted trademark registration; Old Forester used sealed bottles and prescription-like labels to assure consistency; James E. Pepper used signed closure strips against counterfeiting.
Locator
Locator type: Page
Start: 50
End: 61
Source section: Chapter Four — Distillers and Rectifiers
Context
The chapter shows multiple trust technologies developing as whiskey moved from local bulk sale to national branded commerce.
Annotation
Use as a system of brand formation: publicity creates awareness, trademarks create ownership, packaging limits tampering, and seals signal authenticity.
Verification
Status: Verified
Full range checked against the complete PDF text; representative pages visually inspected in the rendered PDF.