Useful for category history; current market comparisons and exact share figures require independent data.
The chapter connects changing taste, marketing, regulation, and product design during bourbon’s long decline.
Demographic and cultural changes favored neutral vodka, while many bourbon brands reduced proof and promoted “light whiskey” as a competitive response. The experiment failed to reverse whiskey’s loss of category leadership.
168
163
Chapter Fifteen — Foreign Invasion
September 29 fresh audit: matched to supplied PDF sheets 163–168. These are PDF sheet numbers, not the print-edition pagination used in the index. Verification concerns source fidelity, not independent historical/scientific corroboration.
Verified evidence record from the complete source review. Use with the linked Source and Literature Note; retain the stated cautions when drafting.
Evidence
Demographic and cultural changes favored neutral vodka, while many bourbon brands reduced proof and promoted “light whiskey” as a competitive response. The experiment failed to reverse whiskey’s loss of category leadership.
Locator
Locator type: Page
Start: 163
End: 168
Source section: Chapter Fifteen — Foreign Invasion
Context
The chapter connects changing taste, marketing, regulation, and product design during bourbon’s long decline.
Annotation
Useful for category history; current market comparisons and exact share figures require independent data.
Verification
Status: Verified
September 29 fresh audit: matched to supplied PDF sheets 163–168. These are PDF sheet numbers, not the print-edition pagination used in the index. Verification concerns source fidelity, not independent historical/scientific corroboration.