Credit Margie’s documented creative and product role without collapsing it into sole ownership, sole invention, or distillation. Bread trials are reported brand history, not a validated predictor of distillate flavor. Role attribution requires the cited family/company records before calling it independently documented.
The chapter places the Maker’s Mark case within the longer growth of whiskey brands, transport networks, adulteration fears, and consumer recognition.
In Hannush’s account, Margie Samuels used bread trials to explore a wheat-based flavor direction and created Maker’s Mark’s name, seal, bottle, label, and red-wax identity. The 1958 launch therefore joined product formulation and material brand design rather than treating packaging as an afterthought.
PDF sheet 186
PDF sheet 178
Chapter 13 — Branded
Text and page images verified during the complete 374-sheet review on 2026-08-27. September30 fresh full374-sheet reading audit: source text checked at physical PDF178–186. Physical sheets and named sections are the reliable locators; no fixed displayed-page offset is asserted. This verifies the source attribution, not all underlying archives.
Verified paraphrase from Whiskey Lore: Volume One.
Evidence
In Hannush’s account, Margie Samuels used bread trials to explore a wheat-based flavor direction and created Maker’s Mark’s name, seal, bottle, label, and red-wax identity. The 1958 launch therefore joined product formulation and material brand design rather than treating packaging as an afterthought.
Location and context
- Section: Chapter 13 — Branded
- Locator: PDF sheets 178–186
The chapter places the Maker’s Mark case within the longer growth of whiskey brands, transport networks, adulteration fears, and consumer recognition.
Annotation
Credit Margie’s documented creative and product role without collapsing it into sole ownership, sole invention, or distillation. Bread trials are reported brand history, not a validated predictor of distillate flavor. Role attribution requires the cited family/company records before calling it independently documented.
Related synthesis: whole-book Literature Note.