No access / Whiskey Literature Notes Database (USWA)
Full written article reviewed through its ending. Source: No access.
Source argument
Concentrating brand identity around one person can concentrate reputational risk.
Evidence map
The Perils of Personality Brands — located evidence. Locations: Disclosure and scope; Brand categories and Bulleit narrative; Krogstad correction and author acknowledgment; Remaining comments. Reference:
Chuck Cowdery — The Perils of Personality Brands.
Researcher synthesis
Concentrating brand identity around one person can concentrate reputational risk. Preserve source date, named attribution and contrary evidence; no current-state inference.
Assessment
Do not adopt family allegations or speculative business causation as findings. Aviation existed before Reynolds; text's Heaven's Gate name differs from Heaven's Door. Brand-launch chronology needs cross-source reconciliation.
Source-specific statements retained for research. No public History placement or independent adjudication/chronology clearance.