1,000×0.25×0.10×997=$24,925; retain registered/attended/pitch audience/purchased separately. Add delivery, support, refunds, payment costs and other expenses before evaluating economics.
Different denominators and omitted costs can make the same funnel appear more effective.
Paraphrase: Brunson's weekly illustration uses1,000 registrants,25% attendance,10% closing and a$997 offer; later closing statistics use people remaining when the pitch begins. Revenue after advertising is not net profit.
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Secret17 — Perfect Webinar Model
Passages and figures inspected in supplied PDF; arithmetic checked. Author outcomes not independently verified.
Evidence Boundary
Verified means the paraphrase and arithmetic match the supplied source; it does not verify the author's commercial results. PDF sheets198–206. See the linked Literature Note for full-copy coverage and limitations.