Adopt the operating discipline as a testable proposal. Do not adopt dated platform tactics, fixed learning-style matching, response ratios or profitability claims as established Academy outcomes.
Second edition 2015; practitioner playbook with selected client cases.
Sheets 202–240 connect business goals, customer questions, shared value, plans, roles and measurement. Sheets 298–309 extend this into production, distribution, reuse and review. Sheet 190 reports sales/ad-spend rather than net profit; sheet 132 drops the action-query restriction from a historical Google voice statistic.
374
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Whole-source evidence map; locators are supplied PDF sheets.
Verified against all 374 supplied sheets; 33 visual/layout sheets plus two recovered embedded figures. Verified means source fidelity, not independent confirmation of all cases. Primary corrections in linked Literature Note.
Evidence Map
- 45–67: usefulness principles and HEART; heuristic, not validated scoring system.
- 70–191: channels, stock/flow resources, offers, paid promotion; historical platform details.
- 132: voice-query overgeneralization; original Google infographic restricts it to action queries.
- 163–164, 190: bundled campaign reports; no isolated causal content effect or full profit calculation.
- 202–240: strategy, research, calendar, roles, cost and measurement.
- 241–280: site audit, useful routes and clear writing; retain accurate qualifications.
- 281–315: sales integration and seven-stage editorial process.
- 316–342: habits and templates; neutral interviews and genuine approved quotations required.
- 346–360: client relationships and references; all examined, cited works not all separately read.
- 373–374: imprint, authors, second edition and ISBNs.
Visual Record
Thirty-three rendered sheets examined. Original embedded strategy (202) and snakes-and-ladders (297) recovered and inspected to avoid page-break overlays. Figures are planning metaphors and illustrative screenshots, not empirical models.
Proposed Application
Three maintained answers with audience context, evidence, owner, reviewer, effort, distribution, optional next step and review date. Assess learning, qualified demand and full costs separately.
