Use design ideas as testable hypotheses; separate screenshot evidence from captions, projections and realized outcomes.
2019 promotional swipe file,172sheets read and164visual/layout sheets inspected.
Sheet82 misstates an80% share of leads as80% growth. Sheet114's43% uplift is conditional arithmetic from assumed churn, not verified improvement. Sheets13/108 favor fulfillment before optional next action;139 demonstrates direct download without email.
172
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Complete supplied copy; key13,27–28,57,82,93,108,114,119,139,141,172
Verified against supplied text and rendered images. Verification applies to what the source says and the arithmetic, not advertiser outcomes. Cropped continuations and microprint limitations disclosed in linked review.
Lead Funnels — Fulfillment, Form Choices and the Limits of Swipe-File Evidence
The linked full-copy review contains locators, visual qualifications, corrections and proposed Academy tests. Original remains in the Source; no public reproduction clearance inferred.