Do not treat map whitespace as demand or a predicted profile as an already successful whiskey. Scaling, omitted dimensions and population coverage constrain interpretation.
Sensory Evaluation Techniques, fifth edition. Printed page locators; main-text PDF sheet=printed page+31.
Preference mapping connects descriptive measures with liking in selected products and people. Predicted targets can guide prototypes; subsequent consumer confirmation is needed.
452
434
Chapter15 preference mapping; final confirmation pp586–588
Verified for faithful representation of inspected source and explicitly identified researcher critique; not blanket validation of source claims.
Located Evidence
Preference mapping connects descriptive measures with liking in selected products and people. Predicted targets can guide prototypes; subsequent consumer confirmation is needed.
Interpretation And Boundary
Do not treat map whitespace as demand or a predicted profile as an already successful whiskey. Scaling, omitted dimensions and population coverage constrain interpretation.
Source: No access
Full review: 
Locators: printed pp.434–452; Chapter15 preference mapping; final confirmation pp586–588.