BIZ-028 — Sugarman, The Adweek Copywriting Handbook (2007)

Research, creative sequencing and editing with critical assessment of historical cases and unsupported generalizations.

Sugarman, Joseph. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters. Hoboken: John Wiley & Sons, 2007. ISBN9780470051245. Supplied reflowed PDF,466sheets.

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Sugarman2007, supplied PDF sheet locator.

Title/copyright14–16visually checked. PDF-sheet locators, not original print pagination. AppendixE referred to but absent; miniature ad fineprint limitations disclosed.