Campbell, Sally Van Winkle. But Always Fine Bourbon: Pappy Van Winkle and the Story of Old Fitzgerald. Louisville, KY: Limestone Lane Press, 1999. Expanded ebook, release date not stated; supplied 291-page PDF capture includes material through at least 2004.
Letters reproduce Bernard Baruch's wish to obtain Weller for gifts, George Douglas's humorous misreading of adjoining advertisements, Richard C.Proctor's personal preference for Old Fitzgerald and suggestion of a trade survey, and Angus D.MacLean's 1961 Rebel Yell reminiscence. Commentary discusses 100-proof positioning, moderation, publicity and the 1964 leadership transition.
Sally Van Winkle Campbell, But Always Fine Bourbon, expanded ebook (original printing 1999), supplied PDF pp. 208–217.
Sally Van Winkle Campbell, But Always Fine Bourbon: Pappy Van Winkle and the Story of Old Fitzgerald (Louisville, KY: Limestone Lane Press, 1999; expanded ebook, release date not stated), supplied PDF pp. 208–217.
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Campbell, But Always Fine Bourbon, PDF 208–217.
Chapter 16 — reputation and endorsements
Bibliography checked against PDF3,287 and expanded afterword. Ready to cite this source as attributed evidence, not independent validation or confirmation of an underlying historical document. PDF locators, not reader or original-print pagination. The proposed survey in Proctor's 1949 letter is not a completed statistical study. Testimonials are selected, not representative taste data. The humorous medical misunderstanding is not evidence of treatment. Pappy's publicly cultivated persona is part of the product story.
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Source and locator
Original PDF pages 208–217. Part 1 holds original 1–97; part 2 holds 98–194; part 3 holds 195–291. These are not the ebook's reader counters.
Evidence:
Formatted outputs
Sally Van Winkle Campbell, But Always Fine Bourbon: Pappy Van Winkle and the Story of Old Fitzgerald (Louisville, KY: Limestone Lane Press, 1999; expanded ebook, release date not stated), supplied PDF pp. 208–217.
Short form: Campbell, But Always Fine Bourbon, PDF 208–217.
Bibliography: Campbell, Sally Van Winkle. But Always Fine Bourbon: Pappy Van Winkle and the Story of Old Fitzgerald. Louisville, KY: Limestone Lane Press, 1999. Expanded ebook, release date not stated; supplied 291-page PDF capture includes material through at least 2004.
Usage map
Ready for attributed source citation. Not yet placed in a History draft or attached to an independently verified historical claim. Ready does not mean Used.
Verification and limitations
The proposed survey in Proctor's 1949 letter is not a completed statistical study. Testimonials are selected, not representative taste data. The humorous medical misunderstanding is not evidence of treatment. Pappy's publicly cultivated persona is part of the product story.
The underlying letter, interview, advertisement or historical assertion has not thereby been independently authenticated.