Carlton, Carla Harris. Barrel Strength Bourbon: The Explosive Growth of America’s Whiskey. Clerisy Press, 2017. First edition.
A glut and declining image form the backdrop for Maker's Mark premium positioning, Margie Samuels' bottle and wax design, Blanton's and single-barrel marketing, Booker's and small-batch releases, traveling distiller ambassadors and revival through cocktails. Four Roses receives a detailed account of domestic withdrawal, Japanese sales, Rutledge's quality turnaround, Kirin and US relaunch. Limited-release catalogues document the market at publication.
Carla Harris Carlton, Barrel Strength Bourbon: The Explosive Growth of America’s Whiskey (Clerisy Press, 2017), Chapter 2 — Making Its Mark, supplied PDF screens 65–99.
Original PDF screen 99
Original PDF screen 65
Carlton, Barrel Strength Bourbon, supplied PDF screens 65–99.
Chapter 2 — Making Its Mark
Ready as a source locator, not independent claim verification. E-reader capture screens, not print pagination. Useful producer recollection and dated marketing history, not causal proof that one brand or television show caused the renaissance. Do not treat expensive, older, small-batch or single-barrel as guarantees of quality. Product launch dates need primary corroboration before timeline publication.
Source and locator
No access, Chapter 2 — Making Its Mark, supplied PDF screens 65–99. 
Formatted outputs
Carla Harris Carlton, Barrel Strength Bourbon: The Explosive Growth of America’s Whiskey (Clerisy Press, 2017), Chapter 2 — Making Its Mark, supplied PDF screens 65–99.
Short form: Carlton, Barrel Strength Bourbon, supplied PDF screens 65–99.
Bibliography: Carlton, Carla Harris. Barrel Strength Bourbon: The Explosive Growth of America’s Whiskey. Clerisy Press, 2017. First edition.
Usage map
Supports
Verification checklist
Useful producer recollection and dated marketing history, not causal proof that one brand or television show caused the renaissance. Do not treat expensive, older, small-batch or single-barrel as guarantees of quality. Product launch dates need primary corroboration before timeline publication.