Carson, Gerald. The Social History of Bourbon: An Unhurried Account of Our Star-Spangled American Drink. Foreword by Mike Veach. Lexington: University Press of Kentucky, 2010. Originally published 1963.
Standard bottles, labels, trademarks, premiums, advertising, mail order, and brand enforcement turned bulk whiskey into recognizable consumer goods.
Gerald Carson, The Social History of Bourbon: An Unhurried Account of Our Star-Spangled American Drink (Lexington: University Press of Kentucky,2010; text originally1963), PDF sheets 165–177 (supplied303-sheet screenshot PDF; not print pagination).
Gerald Carson, The Social History of Bourbon: An Unhurried Account of Our Star-Spangled American Drink (Lexington: University Press of Kentucky,2010; text originally1963), PDF sheets 165–177 (supplied303-sheet screenshot PDF; not print pagination).
PDF sheet 177
PDF sheet 165
Carson, Social History of Bourbon, PDF sheets 165–177.
Chapter 14 — A Sofa with Every Case
2026-09-29: corrected opening-only locator to the chapter-level paraphrase range. Read promotional imagery as marketing evidence. Metaphor and aspiration differ from factual purity and health claims; comparison tasting175 is confounded. Ready only for attributed representation of this source, not clearance of all historical claims.