Godin, Seth. This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio/Penguin,2018.
Audience, change, five-part planning, voluntary permission and communities; critical review distinguishes heuristics from evidence.
Seth Godin, This Is Marketing (Portfolio/Penguin,2018), supplied PDF sheets28–37,102–104,134–139,162–167.
Godin, Seth. This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio/Penguin,2018. Supplied ebook-derived PDF,192sheets. EbookISBN9780525540847.
192
1
Godin2018, PDF sheet locator.
Whole book,1–192; key applications28–37,102–104,134–139,162–167
Title, subtitle, publisher, year andISBN checked on cover/imprint. PDF pagination differs from print index;2020conversion date is not publication.
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