Hannush, Drew. The Lost History of Tennessee Whiskey: Heroes, Villains, and Legends from a Whiskey Story Time Forgot. Travel Fuels Life LLC, 2023.
Supports the evidence record: Editorial attention, scarcity, place, and founder biography converted limited supply into prestige. Use as a brand-building mechanism. Keep editorial influence, company advertising, allocation, and celebrity behavior as separate causal inputs rather than a single marketing campaign.
Drew Hannush, The Lost History of Tennessee Whiskey: Heroes, Villains, and Legends from a Whiskey Story Time Forgot (Travel Fuels Life LLC, 2023), supplied PDF sheets 403–411.
Drew Hannush, The Lost History of Tennessee Whiskey: Heroes, Villains, and Legends from a Whiskey Story Time Forgot (Travel Fuels Life LLC, 2023), supplied PDF sheets 403–411.
PDF sheet 411
PDF sheet 403
Hannush, Lost History of Tennessee Whiskey, supplied PDF sheets 403–411.
Postwar Jack Daniel's prestige and scarcity
Fresh text comparison2026-09-28: PDF sheets403–411; extracted on-screen ebook labels382–390. Physical PDF-sheet locator is canonical. Full457-sheet visual layout survey completed; contact sheets are not fine-detail proof. Capture lacks endnotes, bibliography and index; this verifies representation of a secondary source, not its primary evidence.
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