Kokoris, Jim. The Big Man of Jim Beam: Booker Noe and the Number One Bourbon in the World. Hoboken, NJ: John Wiley & Sons, 2016.
The 1970s and 1980s downturn, plant underuse, and Maker’s Mark’s contrasting growth form the commercial background against which Beam reconsidered premium bourbon.
Jim Kokoris, The Big Man of Jim Beam: Booker Noe and the Number One Bourbon in the World (Hoboken, NJ: John Wiley & Sons, 2016), PDF sheet 87.
Jim Kokoris, The Big Man of Jim Beam: Booker Noe and the Number One Bourbon in the World (Hoboken, NJ: John Wiley & Sons, 2016), PDF sheet 87.
PDF sheet 87
PDF sheet 87
Kokoris, The Big Man of Jim Beam, PDF sheet 87.
Chapter 10 — The Shutdown Years
September29 fresh reading: supplied PDF87–94 checked in context. Shutdown1985 and contrasting Maker's growth provide context, not causal proof. Quoted $23.7million87 requires original WSJ unit check; current production box94 is a2016 snapshot. Verified as an attributed source passage, not independent factual corroboration. Whole-book gap: index188–209 lacks most destinations.
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