Minnick, Fred. Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker. Minneapolis: Zenith Press, 2015.
Sourced and contract whiskey separates brand identity from production origin and creates disclosure questions.
Fred Minnick, Bourbon Curious, PDF sheets 31–34.
Fred Minnick, Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker (Minneapolis: Zenith Press, 2015), PDF sheets 31–34.
PDF sheet 34
PDF sheet 31
Minnick, Bourbon Curious, PDF sheets 31–34.
Brand narrative, myths, and accountability
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