Reid Mitenbuler. 2016. Bourbon Empire: The Past and Future of America’s Whiskey. Penguin Books.
Maker’s Mark converted higher price and distinct packaging into premium bourbon identity
Reid Mitenbuler, Bourbon Empire: The Past and Future of America’s Whiskey (Penguin Books, 2016), supplied PDF sheets 169–174; ebook ISBN 9780698145405.
174
169
Mitenbuler, Bourbon Empire, supplied PDF 169–174.
Chapter Sixteen — It Tastes Expensive
Created from the verified Excerpt, canonical Source metadata, contribution credits, and matching locator during the Knowledge Library closure audit on 2026-08-31. September29 fresh audit: supplied PDF sheets 169–174, not print-edition index pagination. Source fidelity checked; independent factual corroboration remains separate.
One Citation record represents one source-and-locator reference. It must be reusable, verifiable, and connected to every Claim and manuscript location where it appears.
Source and locator
Relate exactly one canonical Source. Add the precise locator and connect the underlying Excerpts when available.
Formatted outputs
Record the full citation, short citation, footnote text, and bibliography entry required by the selected style. Preserve a stable permalink for changeable online sources.
Usage map
Connect all supported Claims and every Chapter or Section where this citation is used. The relations replace the legacy Used checkbox.