Morgan, Nicholas. A Long Stride: The Story of the World’s No. 1 Scotch Whisky. Edinburgh: Canongate Books, 2020.
After the1925 combination, Alex Walker stated that ownership changes would not alter the firm’s traditions and individual service. Morgan then describes tensions between DCL’s category approach and Walker’s emphasis on individual brands.
Nicholas Morgan, A Long Stride: The Story of the World’s No. 1 Scotch Whisky (Edinburgh: Canongate Books, 2020), PDF pages 186–187.
Nicholas Morgan, A Long Stride: The Story of the World’s No. 1 Scotch Whisky (Edinburgh: Canongate Books, 2020), PDF pages 186–187.
PDF page 187
PDF page 186
Morgan, A Long Stride, PDF pages 186–187.
Chapter 8 — Carry On
Fresh full-book audit: paraphrase checked against physical PDF pages 186–187 of the336-page supplied PDF. Management intention and subsequent organizational tension, not proof of absolute autonomy or unchanged conduct. Corrected former PDF175 locator. Reading does not independently verify every original archive cited by Morgan.
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