Morgan, Nicholas. A Long Stride: The Story of the World’s No. 1 Scotch Whisky. Edinburgh: Canongate Books, 2020.
Morgan reports that BBH’s examination of earlier advertising helped develop Keep Walking as an expression of progress, launched in2000 with a common idea adaptable to local markets. The account then reports sales growth through2008.
Nicholas Morgan, A Long Stride: The Story of the World’s No. 1 Scotch Whisky (Edinburgh: Canongate Books, 2020), PDF pages 267–268.
Nicholas Morgan, A Long Stride: The Story of the World’s No. 1 Scotch Whisky (Edinburgh: Canongate Books, 2020), PDF pages 267–268.
PDF page 268
PDF page 267
Morgan, A Long Stride, PDF pages 267–268.
Epilogue — Keep Walking
Fresh full-book audit: paraphrase checked against physical PDF pages 267–268 of the336-page supplied PDF. Evidence for reinterpretation and concurrent growth; corporate and awards-case sources do not alone isolate campaign causality. Corrected the former PDF263 plate locator. Reading does not independently verify every original archive cited by Morgan.
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