Noe, Fred, and Jim Kokoris. Beam, Straight Up: The Bold Story of the First Family of Bourbon. Hoboken, NJ: John Wiley & Sons, 2012.
Noe says Beam accepted a market shortage rather than stretch stocks or bottle younger Knob Creek.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hoboken, NJ: John Wiley & Sons, 2012), PDF sheet 116.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hoboken, NJ: John Wiley & Sons, 2012), PDF sheet 116.
PDF sheet 116
Noe and Kokoris, Beam, Straight Up, PDF sheet 116.
The Beam Way — Quality
Direct company testimony for a specific product and period; it supports the general aged-inventory mechanism without proving every shortage has the same cause.
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