Noe, Fred, and Jim Kokoris. Beam, Straight Up: The Bold Story of the First Family of Bourbon. Hoboken, NJ: John Wiley & Sons, 2012.
Noe portrays the ambassador role as learned performance: speaking clearly, handling media, leading tastings, and turning plant knowledge into public education.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hoboken, NJ: John Wiley & Sons, 2012), PDF sheet 75.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hoboken, NJ: John Wiley & Sons, 2012), PDF sheet 75.
PDF sheet 75
PDF sheet 75
Noe and Kokoris, Beam, Straight Up, PDF sheet 75.
Chapter 6 — The Making of a Bourbon Ambassador
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