Noe, Fred, and Jim Kokoris. Beam, Straight Up: The Bold Story of the First Family of Bourbon. Hoboken, NJ: John Wiley & Sons, 2012.
Limited small batches, ongoing tasting authority, and the master distiller's public persona were joined in Beam's premium strategy.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hoboken, NJ: John Wiley & Sons, 2012), Chapter 3, “Booker: Yes, Sir.” — development of premium bourbon.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (Hoboken, NJ: John Wiley & Sons, 2012), Chapter 3, “Booker: Yes, Sir.” — development of premium bourbon.
Chapter 3, “Booker: Yes, Sir.” — development of premium bourbon
Noe and Kokoris, Beam, Straight Up, Chapter 3, “Booker: Yes, Sir.” — development of premium bourbon.
Chapter 3, “Booker: Yes, Sir.” — development of premium bourbon
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