Fred Noe and Jim Kokoris. Beam, Straight Up: The Bold Story of the First Family of Bourbon. John Wiley & Sons, Inc., 2012.
Outside investment exchanged ownership independence for capital, production capacity, and national brand growth.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (John Wiley & Sons, Inc., 2012), PDF sheet 19.
Fred Noe and Jim Kokoris, Beam, Straight Up: The Bold Story of the First Family of Bourbon (John Wiley & Sons, Inc., 2012), PDF sheet 19.
19
Noe and Kokoris, Beam, Straight Up, PDF sheet 19.
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