Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020.
Testimony, advertisements, films, imagery and product portfolios show multiple ways whiskey acquired social and commercial meaning.
Karl Raitz, Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky (University Press of Kentucky,2020), chap. 18, “Naming and Branding”.
Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020. chap. 18, “Naming and Branding”.
chap. 18, “Naming and Branding”
Raitz, Making Bourbon, chap. 18, “Naming and Branding”.
chap. 18, “Naming and Branding”
Citation-ready to this supplied source only; PDF-screen locators are not print pagination. No independent corroboration or public quotation permission implied. Witness claims of indistinguishability are not blind trials. Four Roses courtship and Bulleit origin stories remain attributed lore; sales-table units/ranks require checking. Crosswalk 2026-09-16: actual contents and chapter openings checked in supplied 1001-sheet ebook. Reader locator is chapter/section-level, not a pinpoint quotation or certified print-page equivalence. Internal original PDF coordinates: 655–670.
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Citation
Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020. chap. 18, “Naming and Branding”.
Use and evidence
Testimony, advertisements, films, imagery and product portfolios show multiple ways whiskey acquired social and commercial meaning.
Verification and limits
Witness claims of indistinguishability are not blind trials. Four Roses courtship and Bulleit origin stories remain attributed lore; sales-table units/ranks require checking.
PDF screens655–670, not printed pages. Paraphrase only; primary materials cited by Raitz have not been independently inspected merely because they appear in his bibliography.