Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020.
Advertisements and testimonials enlisted physicians and purity rhetoric to promote McKenna whiskey.
Karl Raitz, Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky (University Press of Kentucky,2020), chap. 15, “The McKenna Family Distillery: Marketing, Medicine, and Temperance”.
Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020. chap. 15, “The McKenna Family Distillery: Marketing, Medicine, and Temperance”.
chap. 15, “The McKenna Family Distillery: Marketing, Medicine, and Temperance”
Raitz, Making Bourbon, chap. 15, “The McKenna Family Distillery: Marketing, Medicine, and Temperance”.
chap. 15, “The McKenna Family Distillery: Marketing, Medicine, and Temperance”
Citation-ready to this supplied source only; PDF-screen locators are not print pagination. No independent corroboration or public quotation permission implied. These demonstrate historical promotion, not clinical efficacy. The1855–1887advertisement retains a thirty-years heading despite a32year interval. Crosswalk 2026-09-16: actual contents and chapter openings checked in supplied 1001-sheet ebook. Reader locator is chapter/section-level, not a pinpoint quotation or certified print-page equivalence. Internal original PDF coordinates: 525–537.
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Ready to cite this supplied source; not blanket publication clearance for its factual claims.
Citation
Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020. chap. 15, “The McKenna Family Distillery: Marketing, Medicine, and Temperance”.
Use and evidence
Advertisements and testimonials enlisted physicians and purity rhetoric to promote McKenna whiskey.
Raitz — Medical endorsements as marketing /
Making Bourbon — landscape, labor and industrial networks
Verification and limits
These demonstrate historical promotion, not clinical efficacy. The1855–1887advertisement retains a thirty-years heading despite a32year interval.
PDF screens525–537, not printed pages. Paraphrase only; primary materials cited by Raitz have not been independently inspected merely because they appear in his bibliography.