Clay Shwab. Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville’s Gilded Age. McFarland & Company, 2024.
Advertising adapted direct shipment, discretion, medicinal rhetoric, and brand continuity claims to prohibition pressure.
Clay Shwab, Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville’s Gilded Age (McFarland & Company, 2024), PDF sheets 202–209.
Clay Shwab, Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville’s Gilded Age (McFarland & Company, 2024), PDF sheets 202–209.
209
202
Shwab, Manny Shwab and the George Dickel Company, PDF sheets 202–209.
Distilling, Prohibition, and Shifting Plans
Locator, source layer, and evidence wording verified against the rendered PDF sheets 202–209 on 2026-08-27. The linked Excerpt is a bounded paraphrase and does not convert marketing, partisan reporting, family memory, or author inference into unqualified fact. September29 fresh audit: PDF203 telegrams are newspaper-correspondent correspondence, not direct government endorsement or blind testing. PDF207 matchbook circa1910 dating remains questionable. Moonlight/harvest metaphors are distinguished from material purity/health claims.
Ready citation record CIT-678, linked to its atomic Excerpt and the full-source Literature Note.
Citation summary
Advertising adapted direct shipment, discretion, medicinal rhetoric, and brand continuity claims to prohibition pressure.
Full citation
Clay Shwab, Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville’s Gilded Age (McFarland & Company, 2024), PDF sheets 202–209.
Short citation
Shwab, Manny Shwab and the George Dickel Company, PDF sheets 202–209.
Footnote
Clay Shwab, Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville’s Gilded Age (McFarland & Company, 2024), PDF sheets 202–209.
Bibliography entry
Clay Shwab. Manny Shwab and the George Dickel Company: Whisky, Power and Politics During Nashville’s Gilded Age. McFarland & Company, 2024.
Locator and source section
- Locator: PDF sheets 202–209
- Section: Distilling, Prohibition, and Shifting Plans
- Style: Chicago Notes and Bibliography
Verification
Locator, source layer, and evidence wording verified against the rendered PDF sheets 202–209 on 2026-08-27. The linked Excerpt is a bounded paraphrase and does not convert marketing, partisan reporting, family memory, or author inference into unqualified fact.