Wilson — A compelling spirits story and an enjoyable spirit are separate judgments — PDF 78–79

Wilson — A compelling spirits story and an enjoyable spirit are separate judgments — PDF 78–79

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Citation
Citation ID
3226
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Ready
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Custom
Citation Summary

Wilson recalls rumors and his own attraction to romantic brand narratives before describing a more skeptical reporting approach.

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Wilson — A compelling spirits story and an enjoyable spirit are separate judgmentsWilson — A compelling spirits story and an enjoyable spirit are separate judgments
Footnote Text

Full Citation

Jason Wilson, Boozehound: On the Trail of the Rare, the Obscure, and the Overrated in Spirits (Ten Speed Press, 2010), physical PDF pp. 78–79, supplied 233-page copy.

Literature Notes
Boozehound — Brand storytelling and the limits of reporting accessBoozehound — Brand storytelling and the limits of reporting access
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79

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78

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Verification Notes

Located paraphrase checked. Opinions, anecdotes, and interview statements remain attributed.