Preserve persuasion and aspiration as marketing devices; the premium advertisement does not prove price causes quality. Expand Margie Samuels's contribution using appropriate sources.
The account emphasizes positioning as much as liquid production.
Maker’s Mark used limited scale, distinctive packaging, airline placement, inefficiency-as-craft, and premium comparison to European spirits to make bourbon aspirational during category decline.
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Chapter 9 — Maker’s Mark
2026-09-29: fresh supplied-copy review covered all 320 sheets and 87 enlarged visuals. This entry is checked for fidelity to the cited passage, not independent truth. Copy lacks at least endnotes 39–56; earlier complete-source wording is superseded. Preserve persuasion and aspiration as marketing devices; the premium advertisement does not prove price causes quality. Expand Margie Samuels's contribution using appropriate sources.
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