Premiumization is a multi-cause interpretation. A photograph of Woodford pot stills does not establish every release's production origin.
The causal chain combines examples and period sales figures.
The book links Maker’s Mark, single-barrel and small-batch releases, restored distilleries, and rising high-end sales to bourbon’s late-twentieth- and early-twenty-first-century recovery.
PDF sheet 227
PDF sheet 217
Chapter 9 — Premium bourbon revival
2026-09-29: fresh supplied-copy review covered all 320 sheets and 87 enlarged visuals. This entry is checked for fidelity to the cited passage, not independent truth. Copy lacks at least endnotes 39–56; earlier complete-source wording is superseded. Premiumization is a multi-cause interpretation. A photograph of Woodford pot stills does not establish every release's production origin.
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