Apply as internal hypotheses; reject review gating, ranking guarantees, fixed word counts and automatic freshness benefits.
Jantsch and Singleton extend marketing through knowing, liking, trusting, trying, buying, repeating and referring (73), connect content planning with products and margins (77–90), advocate reusable content systems (165–171), and evaluate SEO providers by business results and evidence (173–182). These are practitioner frameworks, not proven Academy outcomes.
182
67
Chapters 6–16; discontinuous anchors identified in paraphrase
Attribution checked against supplied PDF, not blanket endorsement. All206sheets and82visuals examined; current corrections in Literature Note.
Evidence Boundary
Verified paraphrase with discontinuous sheet anchors, not a verbatim quotation or confirmation of causal effectiveness.
BIZ-073 — SEO for Growth: relationships, maintained content and accountable acquisition