Identity concealment reduces available packaging cues. Fixed left-to-right, light-to-heavy order is not randomization or counterbalancing and does not remove order effects.
The passage gives procedural advice for arranging samples and limiting presentation effects.
Ludlow recommends tasting blind when possible because bottle color, shape, and design can influence expectations before the whiskey is sampled. He also recommends a consistent order and a numbered tasting mat.
27
27
How to taste: setting up a tasting
September 29, 2026 full supplied-source audit: all 224 PDF sheets read; 224-page visual survey and 68 enlarged pages inspected. PDF sheet numbers equal printed page numbers. This verifies source fidelity, not independent truth. Identity concealment reduces available packaging cues. Fixed left-to-right, light-to-heavy order is not randomization or counterbalancing and does not remove order effects.
Evidence
Ludlow recommends tasting blind when possible because bottle color, shape, and design can influence expectations before the whiskey is sampled. He also recommends a consistent order and a numbered tasting mat.
Locator
Printed pages 27; PDF sheets 27. Eddie Ludlow, US DK edition, 2019.
Context
The passage gives procedural advice for arranging samples and limiting presentation effects.
Annotation and limits
Identity concealment reduces available packaging cues. Fixed left-to-right, light-to-heavy order is not randomization or counterbalancing and does not remove order effects.
Verification
September 29, 2026 full supplied-source audit: all 224 PDF sheets read; 224-page visual survey and 68 enlarged pages inspected. PDF sheet numbers equal printed page numbers. This verifies source fidelity, not independent truth. Identity concealment reduces available packaging cues. Fixed left-to-right, light-to-heavy order is not randomization or counterbalancing and does not remove order effects.