This case demonstrates why brand history must distinguish trademark continuity, recipe continuity, site continuity, and production continuity.
Four Roses survived major changes in owner, product type, production source, export strategy, and reputation before its straight bourbon returned to the U.S. market. Its later recovery depended on production decisions and a new generation of consumers rather than uninterrupted product continuity.
108
106
Part Two — Four Roses Distillery
Fresh full supplied-ebook reading and image audit September29. PDF sheets 106–108. PDF106–108 provides dated Four Roses ownership/product history. Separate trademark, distribution market, product type and distillation origin; continuous name does not prove continuous liquid.
Capture evidence faithfully. Select one Source, record a usable locator, and preserve enough surrounding context to prevent misquotation.
Evidence
Paste the exact quote, paraphrase, statistic, definition, or source claim into Excerpt Text. Use Excerpt Type to distinguish quotation from interpretation.
Location and context
Record Locator Type, Locator Start, Locator End when needed, and Source Section. Explain the surrounding argument in Context.
Annotation
In Annotation, state why this evidence matters. Add approved Tags for retrieval and connect it to every relevant Literature Note.
Verification checklist
September 29 fresh reading audit
Four Roses survived major changes in owner, product type, production source, export strategy, and reputation before its straight bourbon returned to the U.S. market. Its later recovery depended on production decisions and a new generation of consumers rather than uninterrupted product continuity.
Locator: PDF sheets 106–108. These are supplied ebook PDF sheet numbers, not hardcover pagination.
PDF106–108 provides dated Four Roses ownership/product history. Separate trademark, distribution market, product type and distillation origin; continuous name does not prove continuous liquid.
