Contextual support for single-barrel product identity; it does not by itself establish production definitions or causal market shares.
Bryson links product specialization in bourbon to the wider premium-whiskey revival.
As premium whiskey interest grew, older bourbon and specialized small-batch and single-barrel bottlings helped move the category away from decline and toward differentiated, higher-value expressions.
PDF sheet 231
Bourbon revival and premiumization
Verified against rendered PDF sheet 231 on 2026-08-24.
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