Packaging, certification, and labeling are distinct but mutually reinforcing forms of market trust.
The passage links packaging technology, brand responsibility, federal certification, and mass production.
Sealed branded bottles, Old Forester's quality positioning, bottled-in-bond certification, and mechanized bottle production helped shift whiskey from an easily adulterated bulk good toward a product with more verifiable identity.
Chapter 5, “The Last Step: Selling Bourbon in Bottles”
Chapter 5, “The Last Step: Selling Bourbon in Bottles”
Verified against extracted page text and the rendered PDF on 2026-08-27. Every rendered sheet was visually inspected; exact normalized-text comparison established that PDF sheets 140–275 duplicate sheets 4–139 and sheets 387–399 duplicate sheet 386. This record cites the first or unique occurrence; the split locator at pp. 137–139 and 276–280 is explicitly noted where applicable. Reader crosswalk checked 2026-09-16 against the supplied ebook headings and cited passage: Chapter 5, “The Last Step: Selling Bourbon in Bottles”. Original internal coordinates: PDF p. 51; PDF p. 54. PDF positions and legacy Page are internal provenance, not print pagination; any earlier PDF-only citation policy is superseded. September 29 fresh audit: all unique text, bibliography and complete index read;399sheets visually surveyed and8details enlarged. Correct duplicate map:140–178=4–42;179=49;180–185=43–48;186–275=50–139. Final387–399 repeat final index content with OCR/navigation differences, not all exact normalized-text matches. PDF sheet coordinates are not print pages.
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Reader locator: Chapter 5, “The Last Step: Selling Bourbon in Bottles”
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