Useful for showing how an authentic brand can still curate and compress its past; individual contributions should be credited precisely. Preserve persuasive narrative and metaphor, but distinguish them from factual recipe, date and founder-role claims. Cowdery's reconstruction is itself secondary and its wheat-cooking generalization is not technical validation.
Cowdery compares brand narratives with interviews, documentary clues, and operational history.
Maker's Mark's modern identity combined Bill Samuels Sr.'s product decisions with Margie Samuels's name, packaging, and visitor-facing design, while later storytelling simplified a more complicated chronology of recipe development, facilities, and family roles.
Chapter 19, “A Good Story”
Chapter 19, “A Good Story”
Verified against extracted page text and the rendered PDF on 2026-08-27. Every rendered sheet was visually inspected; exact normalized-text comparison established that PDF sheets 140–275 duplicate sheets 4–139 and sheets 387–399 duplicate sheet 386. This record cites the first or unique occurrence; the split locator at pp. 137–139 and 276–280 is explicitly noted where applicable. Reader crosswalk checked 2026-09-16 against the supplied ebook headings and cited passage: Chapter 19, “A Good Story”. Original internal coordinates: PDF p. 281; PDF p. 287. PDF positions and legacy Page are internal provenance, not print pagination; any earlier PDF-only citation policy is superseded. September 29 fresh audit: all unique text, bibliography and complete index read;399sheets visually surveyed and8details enlarged. Correct duplicate map:140–178=4–42;179=49;180–185=43–48;186–275=50–139. Final387–399 repeat final index content with OCR/navigation differences, not all exact normalized-text matches. PDF sheet coordinates are not print pages. Qualification: Preserve persuasive narrative and metaphor, but distinguish them from factual recipe, date and founder-role claims. Cowdery's reconstruction is itself secondary and its wheat-cooking generalization is not technical validation.
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Evidence
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Location and context
Reader locator: Chapter 19, “A Good Story”
Locator Type, Locator Start, Locator End, and Source Section recover the passage. Context records the surrounding argument.
Annotation
Annotation states the evidence's research use. Approved Tags, the canonical Source, the full-source Literature Note, and applicable Claims provide retrieval and traceability.