Durable sensory-method insight. The example flights and bottle availability are edition-specific. Consumer comparison sets, not fully controlled experiments: bottled-in-bond controls common proof and minimum age, not exact age, grain, yeast, cuts or warehouse. Randomization and replication are proposed Academy additions.
The methodological point follows a critique of rating culture and precedes suggested comparative flights.
Spoelman proposes whiskey flights organized around shared or deliberately varied features, such as geography, price, production scale, recipe, age, proof or use, to make comparisons more meaningful than absolute rankings.
236
234
Travel Your Way to Expertise
Fresh full345-sheet reading and visual review, September29,2026. Consumer comparison sets, not fully controlled experiments: bottled-in-bond controls common proof and minimum age, not exact age, grain, yeast, cuts or warehouse. Randomization and replication are proposed Academy additions.
Evidence
Spoelman proposes whiskey flights organized around shared or deliberately varied features, such as geography, price, production scale, recipe, age, proof or use, to make comparisons more meaningful than absolute rankings.
Locator and context
2024 supplied ebook, PDF sheets 234–236. Travel Your Way to Expertise.
The methodological point follows a critique of rating culture and precedes suggested comparative flights.
Annotation
Durable sensory-method insight. The example flights and bottle availability are edition-specific. Consumer comparison sets, not fully controlled experiments: bottled-in-bond controls common proof and minimum age, not exact age, grain, yeast, cuts or warehouse. Randomization and replication are proposed Academy additions.
Fresh review — September 29, 2026
Fresh full345-sheet reading and visual review, September29,2026. Consumer comparison sets, not fully controlled experiments: bottled-in-bond controls common proof and minimum age, not exact age, grain, yeast, cuts or warehouse. Randomization and replication are proposed Academy additions.
