Current official business page offers certificates; article's blanket no-credential framing is historical. Five proposed Academy applications, no implementation.
The article connects expert-led production with annual subscription access and renewal pressure, but groups commissions paid to referring affiliates under revenue. Those payouts are acquisition costs; subscription receipts must not be counted twice.
7
2
Business Model Canvas; sections4–15
Attribution checked against supplied text and visual sheets2–7; Verified means source passage/analysis located, not independent verification of all historical assertions.
Evidence Boundary
All12 supplied sheets read and visually inspected. Canvas2 enlarged. Cash-direction correction is analysis of the article’s own described payments. Primary current-offer check: MasterClass for Business. Its advertising is not independent evidence of outcome or accreditation.
MasterClass Business Model — Expert Content, Renewal Value and Corrected Economics