Evidence about how commercial folklore circulates, not evidence that Craig invented bourbon or barrel charring.
The discussion contrasts a memorable founder narrative with the thin verification applied to lifestyle coverage and with enthusiast-led public fact checking.
Minnick describes the Elijah Craig inventor story as an industry-promoted legend that persisted in mainstream reporting even after the brand owner stopped presenting it as literal label history.
PDF sheet 30
Brand narrative, myths, and accountability
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