Useful for separating continuity of a name or brand from continuity of the liquid and legal category.
The author contrasts heritage advertising with changing production practices, regulation, and documentary evidence.
Kosar argues that modern whiskey is a government-defined category whose ingredients, production, maturation, and labeling standards developed over time; many older beverages sold as whiskey used variable raw materials, flavorings, and containers and would not match current definitions.
p. 43 (PDF sheet 45)
p. 41 (PDF sheet 43)
The Whiskey We Know vs. the Whiskey of the Past
Full range checked against searchable PDF text and rendered page images on 2026-08-26; printed and PDF-sheet locators confirmed.
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