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Noe links bourbon’s recovery to distribution, marketing, small-batch products, and a willingness to change before the flagship brand was forced to do so.
PDF sheet 103
PDF sheet 103
Chapter 9 — Bourbon and Change
Text was extracted from the complete PDF and this sheet was checked in context during the full-source review.
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Evidence
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Location and context
Record Locator Type, Locator Start, Locator End when needed, and Source Section. Explain the surrounding argument in Context.
Annotation
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