Shows how packaging and traceability details can participate in premium product architecture without proving sensory superiority.
Guglielmi reconstructs the package design process and corrects competing origin stories for the bottle.
Blanton’s premium presentation was deliberately assembled from an existing grenade-shaped bottle, a Kentucky horse-and-jockey stopper, upscale calligraphy, handwritten barrel and bottle details, a marketing hang tag, and a velvet bag. The package converted production provenance and heritage symbolism into visible markers of distinction.
PDF sheet 95; displayed eBook p. 84
PDF sheet 90; displayed eBook p. 80
Chapter 3 — bottle, stopper, label, and launch package
Textually verified against the complete extraction and visually verified against rendered PDF sheets 90–95 on 2026-08-27.
Evidence
Blanton’s premium presentation was deliberately assembled from an existing grenade-shaped bottle, a Kentucky horse-and-jockey stopper, upscale calligraphy, handwritten barrel and bottle details, a marketing hang tag, and a velvet bag. The package converted production provenance and heritage symbolism into visible markers of distinction.
Locator
PDF sheets: 90–95
Displayed eBook pages: 80–84
Section: Chapter 3 — bottle, stopper, label, and launch package
Context
Guglielmi reconstructs the package design process and corrects competing origin stories for the bottle.
Research use
Shows how packaging and traceability details can participate in premium product architecture without proving sensory superiority.
Verification
Text and page geometry were verified against the complete extraction and rendered PDF sheets on 2026-08-27.