Treat as an attributed, composite interpretation; verify product-market and consumer-trend claims in industry data and stronger category histories.
The chapter synthesizes multiple sector histories and later cultural trends rather than offering one controlled causal test.
Peck argues that Prohibition and its aftermath changed what Americans drank, where they drank, and how alcohol markets developed, including a wartime shift toward concentrated spirits, a slower recovery for beer and wine, new post-repeal controls, and later tourism and direct-sale pressures.
PDF sheet 181
PDF sheet 176
Myth 9 — Changes in American drinking
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